International Conference “The Leisure Yachting Industry: Defining New Directions for Tourism” May 20th 2009
The International Conference on Marketing Places held in Portimão on June 24th 2009 marks the start of the Territorial Marketing plan for Portimão, whose coordination is the responsibility of the International Centre of Territory and Tourism Research (CIITT) University of Algarve: The conference included the following speakers:
Presentations:
Cathy Parker
The Making, Management and Marketing Places - A Partnership ApproachPhilip Kotler
Portimão International Conference on Marketing PlacesSeppo Rainisto
How to Brand Places - Place Branding as a Success FactorSupport Documents:
Report 1 PEMKTP - Evolução demográfica do Concelho de Portimão
Report 2 Audit Places Contribution
Rumo ao Desenvolvimento Sustentável - Uma estratégia participada, acções a implementar
Rumo ao Desenvolvimento Sustentável - Uma visão integrada, uma estratégia de todos
Portimão - Perfil do Turista de Verão 2008
Links:
Associação Portuguesa de Profissionais de Marketing
Place Branding and Public Democracy
Journal of Place Management and Developing
IMPACTUR – Indicadores de Monitorização da Actividade Turística
American Marketing Association