Project:
Study of the impact of Portugal's Vodafone Rally 2007 in Tourism Economy and
Image of Algarve and Baixo Alentejo
Team: Fernando Perna (coordenador),
Maria João Custódio, Pedro Gouveia, Olívia Salmonete e
Vanessa Oliveira
Contractor: ACP – Portugal
Automobiles Club
Ececution time limit: 2006/2007
Summary:
The Study of the Impact of Portugal’s Vodafone Rally 2007 in Tourism Economy and Image of Algarve and Baixo Alentejo is a result of an agreement between Algarve’s University through the International Centre of Territory and Tourism Research and the Portugal Automobiles Club (ACP) which aims to analyze the event’s expectations and the real impacts of it, in the participating region’s economy and image. The study is divided in two phases. On a first phase named Ex-Ante Evaluation the impact’s expectations are studied, having as main objective the quantification of expectations created about the event, which enables the evaluation of investment and the expected return of it. Subsequently, on a second phase, Ex-post, the objective is to realise the real economic performance and the event’s and destination cognitive image by the adepts and social communication present in this Rally. This phase will have as support the primary information collected during March / April of 2007, in places where the Rally will take place.
The second phase of this project is constituted by two components. In the first
place the economic component, which intends to quantify the event’s contribution
for the participating region’s tourism economy, considering the confrontation
between the forecast of tourism’s economy behaviour in the absence of
Portugal’s Vodafone Rally 2007 and the tourism’s economy behaviour
with Portugal’s Vodafone Rally 2007 taking place. In what concerns to
the second component, Marketing and image, on a first phase one intends to quantify
the event’s public exposition by social communication and subsequently
evaluate the adepts and social communication primary image regarding the event
and the visited regions.
Reports: A Report Examining the Socio-Economic Impact of the World Rally Championship 2007